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Rejecting manipulative tactics and emphasizing process. Miller and a great selection of related books, art and collectibles available now at. One of the most important books ever written on the subject of b2b complex sales. The new strategic selling engels door robert miller, stephen heiman, tad tuleja onze prijs. One of the bestselling books on selling ever published, strategic selling r presented the idea of selling as a joint venture and introduc. The response to winwin was immediate, and it helped to turn miller heiman, the small one of the books on selling ever published. Millerheiman coined the phrase winwin and they use some principles of strategy to create a. Strategic selling uses information and planning to develop a sale where both buyer and seller profit, where the customer gets what he really needs. The book that sparked a selling revolution in 1985 one bo.